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People have no idea how expensive it is to ship things around the world, especially heavy things.
I get emails on a daily basis complaning that the USA price of four bottles of True Blood is just 16 dollars. And that at £10 a bottle, it's far too expensive.
But clearly those people have no conception of how expensive it is to ship 4 kilos (the weight of 4 bottles) across the Atlantic. They think because it's $16, it shouldn't be much more over here.
They're wrong. The price of shipping something across an ocean is vast, and the £34 it costs on my site is far less than the £58 it would cost you (min + Shipping taxes) to buy four bottles yourself.
I don't know why people can't see that.